Keratin hair straightening: photos, pros and cons

Nowadays, there are many ways to give your hair a healthier and more polished look. One such procedure is Brazilian hair straightening. Reviews about this type of straightening are quite different. Some claim that this procedure can make curls manageable, silky and smooth, strengthening them from the very roots.

Some insist on the negative impact of the drugs used on the hair structure. One way or another, only those who have tried this technology can declare its effectiveness. Next, we will analyze reviews of Brazilian hair straightening from people who have undergone this procedure.

Brazilian Blowout – what is it?

Before undergoing the procedure, every girl should read reviews about Brazilian keratin hair straightening Brazilian Blowout. Like oh, it all depends on the professionalism of the stylist. A true guru in his field will definitely ask the client in advance whether she used strong drugs before the procedure. It could even be simple antibiotics. Therefore, in this case, safety comes first. After clarifying this point, the master can safely begin the procedure.

All doubters are introduced to a huge number of positive reviews about Brazilian hair straightening. The photos of beauties after the procedure are so good that clients simply cannot resist the sight of silky, shiny curls and usually become the next “victims” of this ritual.

Tips and precautions

  1. Don't grab the first master you come across. Since the Brazilian keratin hair straightening procedure has now gained great popularity, there has been a significant increase in the number of newly minted hairdressers in this field. We advise you to approach the choice of a specialist with great seriousness: read or hear reviews from his clients, read the certification of training in this procedure.
  2. Do not neglect the rules of hair care after undergoing a keratin straightening procedure. An experienced specialist will definitely instruct you on proper care after you undergo the procedure. The cost of hair care products and special shampoos is quite high, so you should calculate your budget in advance.
  3. Weigh all the pros and cons before going to the salon. If you are in doubt about whether you should resort to this procedure, then first make an accurate decision for yourself before going to the salon.

Women and girls are beautiful and even amazing creatures. They are always trying to change something in their appearance, and all this is for beauty, to become better, to look more impressive, to hide flaws and highlight advantages. But in this pursuit we should not forget that any interference with appearance can cause damage, and it is good if it is reparable, but dangerous if it is not reparable.

Therefore, you should remember - everyone is beautiful in their own way, a neat and well-groomed person with a bright inner filling is exactly what is enough for life.

Origin and characteristics

The Brazilian Blowout brand gets its name from exotic ingredients native to South America. These are, firstly, acai berry extracts (a natural source of antioxidants), camu camu fruit extracts (a source of vitamin C), anato seed oils (protect against ultraviolet radiation).

Also, the Brazilian Blowout technology contains the amino acids necessary to create a protective layer. They are the ones who smooth and seal the hair scales. This action of amino acids allows you to remove frizz and waves from your hair.

According to reviews, Brazilian keratin hair straightening can straighten curls 100 percent, but can also maintain or weaken curls. The advantage of this technology is the gentle non-chemical restoration and improvement of hair structure due to the herbal components of the cosmetic product. The Brazilian Blowout technology has a certificate of state registration of the EURASEC standard and a state certificate confirming the safety of the product.

Start of the procedure

Preparation for Brazilian keratin hair straightening, reviews of which we review in this article, requires some additional and significant procedures. First of all, this means thoroughly washing your hair with deep cleaning shampoo. As the experts say, Brazilian keratin hair straightening is impossible without cleansing and completely degreasing it from various contaminants - dust, styling products, microparticles of soot that fill the air of big cities. After deep cleansing, the hair scales open up and allow the product to lie more evenly. According to reviews, Brazilian Blowout hair straightening requires 3 to 8 cleansings with targeted shampoo, depending on hair type.

And here is the “live” experience of a beauty blogger:

“It turns out interesting: it seems that this procedure is not new, but when you ask who did keratin hair straightening where and what specialist they can recommend, there is just silence. In the end, I had to look for it myself.

When we met with Eric, he said, “You know keratin won’t help your ends.” Yes, I know I need to get my hair cut. But that will happen later. In the meantime, keratin.

How it was:

  • Shampoo and dry. Eric dried my hair and showed me how it curls. Thanks, I know. But, in general, it helps to evaluate the effect after.

  • Keratin and iron. Eric separated my hair into sections and combed keratin into each section, then left me for 30 minutes. He then went over each strand with a flat iron to seal in the keratin.

  • Now rinse your hair, apply the mask and rinse again.

  • After that, Eric ran the hairdryer through my hair and - yay! — there were no more curls there.

What is the result? After a regular blow-dry, my hair now looks the same as it did after a hair dryer and straightener before. And I spend 50% less time on it!”

"Height" of the procedure

According to reviews, Brazilian keratin for straightening hair should be applied to the hair strand by strand so that there is some gap left near the roots - this will help maintain the volume of the future hairstyle. As many satisfied customers say, the smell of the product is quite faint and pleasant.

According to stylists and manufacturers, the Brazilian Blowout product does not contain chemicals and consists entirely of natural ingredients that are suitable even for pregnant and lactating women, allergy sufferers, as well as those with sparse and fine frizzy hair. As numerous reviews confirm, Brazilian hair straightening gives absolutely everyone the opportunity to achieve the hair of their dreams!

If you are concerned about the damaged appearance of your hair due to split ends, then resourceful hairdressers will find excellent means for sealing them, you just need to ask for this service in the salon. As the stylists themselves say, they are not delighted with the name “Brazilian straightening”; they are more satisfied with the word “smoothing”. If we compare this technology with others, it can be noted that Brazilian Blowout is in no way associated with chemical exposure. After the procedure is completed, all processes inside the hair are completed, so you can wash your hair on the same day and even pin up the strands without fear of creating creases.

After the hair is completely treated with the product, it’s time to use a hot hair dryer. Even at this stage, people notice that the unpleasant odor does not appear. Stylists are absolutely sure that the smell will not irritate the eyes of their clients, as they are confident in the quality of this product.

What is hair keratization?

After using various curling irons, straightening irons and frequent use of a hair dryer to style curls, keratin, which is the basis of human hair, is destroyed. Keratin is a natural protein (protein) that is the main component of skin, nails, teeth and hair.

When it is destroyed, our hair becomes dull, hard and lifeless. The strands are already difficult to style, they become electrified and become unruly. All this creates an unkempt and unkempt appearance on the head.

The difficulty of replenishing the deficiency of keratin lies in the fact that it is obtained industrially, so the use of homemade masks becomes ineffective.

A similar procedure is carried out in hairdressing salons, where fashionistas successfully restore their strands in a similar way. We can consider that this is not only a cosmetic, but also a therapeutic procedure, during which keratin penetrates into the deep layer of hairs, and the main substance, the cortex, is restored.

Hair has three main layers: medulla (medullary substance), cortex (cortical layer) and cuticle (scaly layer).

It is recommended for all women to carry out such restoration of their strands periodically, because each of us uses a hairdryer. It all depends on how intensely we expose our hair to the heat of hairdressing devices.

Contraindications

The keratinization procedure is indicated for ladies who want to add shine and straighten their hair, as well as those who have naturally thick strands that are difficult to style.

However, there are contraindications that strictly prohibit such manipulation:

  • if the integrity of the scalp is damaged;
  • precancerous conditions;
  • pregnancy and lactation;
  • a person’s tendency to allergies, as well as possible problems with the respiratory system (bronchial asthma, etc.), since during the procedure they use a product containing formaldehyde, which is a known allergen;
  • women who are predisposed to hair loss should refrain from the keratinization process so as not to aggravate the situation and increase alopecia;
  • in case of skin diseases.

If you have skin health problems, it is recommended to consult your doctor and only then decide on the advisability of visiting a hair salon.

Advantages and disadvantages

Almost any procedure that is aimed at improving a woman’s appearance contains more pros than cons, but there are still minor points that may upset you.

Minuses:

  • the procedure takes from 3 to 5 hours, you must be prepared to spend this time in the master’s chair;
  • on thick, thick curls the effect may not last long;
  • the volume of hair disappears;
  • after a certain time it is necessary to trim the ends, as the hair breaks off;
  • due to formaldehyde, which is part of the keratin product, tearing of the eyes may occur during the procedure;
  • some components may cause an allergic reaction;
  • in case of wet weather or rain, the effect may be spoiled;
  • You cannot wash your hair for three days after the procedure.

Pros:

  • hair is easy to comb after keratinization;
  • the strands become smooth and acquire a vibrant shine;
  • Suitable for all hair types;
  • the effect of the procedure lasts up to five months;
  • your curls stop becoming electrified and frizzy;
  • with the help of keratin hair straightening you can correct an unsuccessful perm;
  • ease of straightening correction (costs much less and goes much faster);
  • the ends of the strands stop splitting;
  • dryness and brittleness of hair goes away.

Some nuances

It is worth considering, however, that many now find it expedient to counterfeit this product and sell it cheaper. For example, for 30-50 dollars. You need to be wary of such offers, since the real Brazilian hair straightening procedure, reviews of which can be read in this article, cannot be cheap, the minimum cost, given the richness of the product, should be about $100, of course, this will also depend on the length and the thickness of the client's hair.

The technology of using Brazilian Blowout products requires a competent approach, therefore, in order for domestic specialists to master this technique, stylists from abroad are invited to conduct seminars. They will provide proper guidance and training until all the nuances are fully understood. Such knowledge includes information such as the minimum amount of product to be applied, the distance to the hair roots, the number of strokes of the iron over the strands to secure, etc. There are plenty of nuances here, but only a clear example and practice will solve the lack of knowledge. That is why salons whose masters intend to develop professionally by attending training courses receive the title of “expert salons.”

How it works?

The master applies the keratin product to the hair, carefully trying not to get it on the scalp. Then the strands are dried with a hairdryer and laminated using a straightening iron. The procedure is done in a well-ventilated area.

Some craftsmen wear a mask while working. In this case, you also need to protect your mouth and nose.

As a rule, straightening takes 2 hours (depending on the length and thickness of the hairs). You cannot wash your hair for the next 3-4 days.

The final touches

The final step in the Brazilian Blowout procedure is straightening using titanium straighteners.

Such styling products differ from the usual ceramic ones by innovative temperature technology, which evenly distributes heat by maintaining it at a constant level. This procedure is simply necessary in order to seal the product into the hair structure to preserve the result on the hair for up to 12 weeks. To prolong the effect of the product, you can use products intended for home hair care: for example, an acai-based deep conditioning mask, a smoothing shampoo or conditioner, a daily hair serum, a thermal protective balm, and so on. If you use all these products on an ongoing basis, then you can do without keratin straightening, since the palette of the presented products can lead to the same result, but with a greater time investment.

Keratin straightening: pros and cons

Of course, the impact of cosmetics is an individual thing. However, there are some general points that you need to think about before making an appointment with a specialist.

Keratin straightening: cons

  • Chemical composition

Keratin by itself does not straighten anything - this is pure marketing. Keratin is just a protein that cannot make a strand straight. Other ingredients responsible for straightening are ammonium thioglycolate and sodium hydroxide. Some “keratin products” saturate the hair cavity with formaldehyde. Moreover, it may not be indicated on the label, but methylene glycol, formalin, methanal, methanediol and other substances that produce formaldehyde when heated or mixed with water may be found. The best keratin straightening is one in which this harmful gas is not released at all.

  • Keratin does not last forever

Your hair will return to its previous state in 2-5 months.

  • Shampoo needs to be changed

Yes, you will definitely need shampoo after keratin straightening. The good news is that you don't have to buy just the one that's pushed on you. Any sulfate-free product will do. You will also need to give up sprays for “beach waves”, since they are oversaturated with sulfates and salt.

  • Hair should not be straightened frequently

Experts recommend straightening your hair no more than 3 times a year, otherwise the strands become brittle and thin. That is, if the effect lasts only 30 days, you should not make an appointment with the hairdresser every month.

Keratin straightening: advantages

  • Gentle treatment

There are smoothing compositions where the active ingredient is glyoxylic acid or its derivatives (these include Goldwell Kerasilk, Trissola Solo, Supersilk Smoothing System and Cezanne Perfect Finish). The result lasts 2-3 months, and the hairs remain dense.

  • Preparing your hair for a cute short haircut

The fact is that “pageboys”, “pixies”, “garçons” look great on dense, well-groomed straight hair. Just like after keratin. And, if you were previously told that a short haircut would not suit you, then perhaps they did not mean the oval of your face, but the texture of your hair.

  • You can do keratin straightening at home

True, you will need at least 2 hours of time, several pairs of gloves, a hair dryer, straightener, and hair clips.

  • Keratin exists for a short period of time

There are products (for example, Tresemm? ​​7 Day Keratin Smooth Heat Activated Treatment) that can smooth out strands for a few days or a week or two. A separate advantage is that the cost of this composition is tens of times lower than that of salon alternatives. Fixation occurs in exactly the same way: using a hair dryer and iron.

Completion

After each strand is smoothed on the client’s head, it is time to wash her hair. There is no need to apply shampoo at this stage, only as a final step a special strengthening mask is used, which is washed off after 3 minutes. Next, the hair is dried with a hairdryer. As many girls say, this procedure completely changes their appearance - the hair seems to glow from within, softly flowing in rivulets over the shoulders of its owners. As it turns out, many Hollywood stars are fond of this procedure. Among them are such famous names as Nicole Kidman, Salma Hayek, Jennifer Aniston (the face of this brand), Cameron Diaz and many others.

The result is obvious!

The Brazilian hair straightening procedure is over, and in the mirror you already see an updated version of yourself, more well-groomed, radiant and so happy!

Only after completion, many clients have a number of questions. Here they immediately begin to ask whether it is possible to swim in a pool or the sea, and what is the effect of salt or chlorinated water on newly straightened hair. As stylists say, care products from the Brazilian Blowout series and other manufacturers allow you to maintain the effect for a long time. That is, proper care decides everything! This means you can swim in the sea or pool without fear of consequences.

Is it possible to curl your hair after the procedure?

Straight hair is the prerogative of weekdays, but on holidays you really want to show off your curls. As it turns out, Brazilian straightening does not limit your actions - you can curl it, and generally do whatever you want with your hair.

Any styling will now look neater and last much longer. Owners of tight curls, stylists say, can either completely or partially straighten their hair, leaving, for example, a playful light wave. Over time, the difference between smoothed and regrown hair will be almost unnoticeable, since the film will be washed off from the hair gradually. The procedure can be repeated without any restrictions.

Curl care immediately after the procedure

After visiting a beauty salon, the master, as a rule, advises not to wash your hair for the first three days. You should also avoid using elastic bands, hairpins, bobby pins, headbands, and keep your hair loose at all times. You shouldn't even tuck your hair behind your ears. Otherwise, the result will not be as ideal as originally expected, since the resulting bends will practically not be straightened.

Such conditions are very significant; they will have to be adhered to when using any composition after a procedure such as Brazilian hair straightening. Reviews on this matter are ambiguous. For some, this does not cause any inconvenience. Others would rather wash their hair and remove curls from their face.

It is also advisable to refuse any styling products (varnishes, mousses, gels) after the first wash.

To consolidate and prolong the effect of ideal smooth hair, you need to use special shampoos and conditioners. They can be purchased directly from the master, as well as bought in a regular store. The main condition is that they must be sulfate-free.

If coloring was planned along with Brazilian straightening, then it must be done before the procedure. If you do this after, you need to wait about two weeks.

It is worth noting that Brazilian hair straightening (reviews from women confirm this), or rather keratin, does not allow coloring agents to penetrate deeply into the strands, protecting them. As a result, the color may not be as rich. If coloring is done before the procedure, the shade will last longer.

Thoughts on Brazilian Blowout Products

As we have already found out, Brazilian Blowout is a professional product for smoothing hair of a new generation, which is eagerly used not only by “mere mortals”, but also by Hollywood stars. This procedure smoothes and almost completely straightens fluffy and wavy hair, restoring its structure, adding shine and ease of combing and styling. Brazilian straightening is great for hair that is damaged, colored, has split ends and is unruly. If you take proper care of your hair, the results will last up to three months.

You should trust your hair only to trusted hairdressers and salons where they strictly adhere to technology. The professionals in such places are constantly improving their skills and can offer a whole range of caring procedures.

Competition, or Brazilian keratin hair straightening Cocochoco

Along with many manufacturers of keratin hair straightening products, there is another fairly well-known Israeli brand Cocochoco, which promises, instead of three months, that the result will last as long as five! Of course, you shouldn’t rely on the manufacturers’ words. The main thing here is to pay attention to reviews from real people. Yes, many people find this procedure useful, but there are also dissatisfied ones who claim that the effect wears off prematurely. Although it is difficult to identify the culprit here - poor care leads to a decrease in the effectiveness of the procedure. And this is entirely the responsibility of the client himself.

What is the difference between keratin and Brazilian straightening?

It just so happened that at one time big brands promoted products with the word “Brazilian”, because Brazilian women are famous for their thick, chic braids. However, after a while, it became better to buy sets whose name included keratin. So the difference is the work of marketers.

The popularity of the Brazilian technique is that the hair becomes not only smooth, but also shiny, voluminous and filled with strength. Japanese straightening promises absolutely straight hair for about 6 months, but does not make the hair more spectacular.

What's the advantage?

According to the manufacturers, Cocochoco Brazilian hair straightening helps to achieve the smoothest possible hair without a yellow tint. The product has a denser and more viscous consistency, allowing it to saturate the hair shafts and absorb as much as possible. The procedure restores and straightens hair even in the most difficult cases. Brazilian straightening using this product is not accompanied by chemical exposure. The entire effect is ensured due to the positive reaction of protein compounds and nutritional hydration. After the procedure, the hair promises to be soft, silky and smooth, like that of movie stars.

The composition of Cocochoco straightening products includes exclusively natural substances, including components of the Dead Sea, as well as essences of about 10 different medicinal plants that provide therapeutic and health benefits.

We will not advise you to choose any specific remedy. As practice and reviews from many people show, it’s not so much about the procedure. Your own efforts to care for your hair can also have a positive impact on its recovery. However, Brazilian hair straightening is definitely a worthwhile procedure. Dare and shine!

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