For the sake of beauty and more: an interview with the chief plastic surgeon of the Siberian Federal District

We recently wrote about promoting a private clinic on Instagram and, having decided to continue the medical topic, we decided to write about the features of promoting a plastic surgeon.
As always, we remind you that this article does not tell you how to register on Instagram and publish your first photo - there is enough information about this in our first publications. Here are the essentials to do if you're starting from scratch (everyone else can skip to the next heading):

Program for promotion on Instagram - SocialKit:

Target audience collection and filtering
Masslooking, massfollowing, massliking
Scheduled posting of photos, videos and stories
Newsletter in Direct, autoresponder

Registration >>>

Register an account on Instagram;
Make a beautiful profile design;
Create a business page on Facebook;
Go to commercial account.

Promotion of a plastic surgeon on Instagram

The specificity of plastic surgery is primarily due to the fact that a person is very sensitive to the choice of a doctor, due to a certain risk. After all, you need to go “under the knife.” In addition, the target audience is wealthy people with high demands on the quality of service. Also, many of them are characterized by self-doubt (often suppressed and hidden behind self-confidence) plus dissatisfaction with their appearance, which actually makes them our potential clients.

Strategy

What effect should be achieved in the long term? The main thing is that the channel for attracting customers pays off, that is, brings us more money than we invested in it. As a bonus, you can gain recognition and recognition (as a professional in your field).

Since we are promoting a plastic surgeon and not a plastic surgery clinic, it would be wise to focus on personal branding.

Based on this, we will build all other promotion points: photos, text, stories, working with subscribers, etc.

TOP 10 popular Instagram accounts of plastic surgeons

If previously the field of plastic surgery was something “intimate”, closed, today specialists in this profile are actively working not only in operating rooms, but also on social networks. Users support this trend, so it is not surprising that popular plastic surgeons sometimes have more followers than famous singers or actors.

The idea of “taking into circulation” social networks arose, as you might guess, overseas. Beverly Hills plastic surgeons were among the first to start creating their own accounts and publishing before-and-after pictures of patients. On this wave, many of them really became famous. Like, for example, cosmetologist from California Simon Urian, who posted pictures online with several of his patients. They turned out to be representatives of the famous Jenner-Kardashian television family. Literally a week was enough for the counter of subscribers to Dr. Urian’s page to grow and show a figure of more than 2.6 million followers.

In Russia, plastic surgeons also have their own Instagram celebrities.

Khachatryan Vardan Robertovich (@dr_vardan)

A little more, and the number of subscribers to his page will cross the 1 million mark. Why is there so much interest in the work of this specialist?

Some girls openly admit that they are fascinated not only by the results of the operations that Dr. Khachatryan posts in stories, but also by the man himself. Incredibly elegant, courageous, and with impeccable taste, he becomes an example for his patients and the best advertisement for his own services.

As for his professional activities, Vartan Khachatryan can be considered a real expert in the field of mammoplasty, abdominoplasty and blepharoplasty. People turn to him because he was one of the first to use seamless techniques to perform almost all types of plastic surgery. From the patient’s point of view, this plays a huge role, since the rehabilitation period is more comfortable and takes less time, plus there are practically no scars left after the operation.

In addition to practice, Vartan Khachatryan is active in scientific activities. He is an active member of the Russian Society of Plastic, Reconstructive and Aesthetic Surgeons, regularly takes part in experience exchange programs with Western colleagues from California, and has undergone internships and advanced training in clinics in the USA, Italy, France, Belgium and the United Arab Emirates.

Aliev Seymur Etibarovich (@drseymuraliev)

Patients gave this specialist the unspoken nickname “sculptor,” which, in fact, best characterizes him as a professional. Seymour Etibarovich has more than 11 years of productive practice behind him, defending his PhD thesis, many internships and advanced training courses.

He places the main emphasis in his work on performing 3D lipomyosculpting operations (now you know where his nickname comes from). Seymour Etibarovich even developed his own method of carrying out such interventions: using the patient’s fat, thanks to micro-punctures, he creates new body contours and corrects existing figure flaws. The result, according to the doctor, is permanent.

The services of Seymour Etibarovich are no less in demand among patients wishing to perform rhinoplasty.

Vasilenko Irina Nikolaevna (@doctorvasilenko)

One of the few women in plastic surgery who managed to successfully compete with men and enlist the support of thousands of grateful patients. Being a fragile nymph, Irina Nikolaevna skillfully performs complex operations on the face and body, including lipomodelling, breast augmentation, brepharoplasty and others.

Irina Nikolaevna has a lot of various professional awards, diplomas and certificates that she received while undergoing internships, symposiums, seminars and conferences on plastic surgery and cosmetology. As a specialist, she is well known not only in Russia, but also in the USA, France and Australia.

On his Instagram account, Dr. Vasilenko shares the results of his work, publishing “before and after” photos of patients. In addition, she actively maintains a dialogue with subscribers and answers their questions.

Nesterenko Maxim Leonidovich (@drnesterenko)

People usually become plastic surgeons for various reasons: money, connections, fame... But Dr. Nesterenko chose this direction because he felt his calling. It may sound a little pretentious, but in fact it is true.

Maxim Leonidovich loves his job, cares about his patients and tries to hear everyone’s wishes. It provides especially excellent results for women who want to improve the aesthetics of their breasts. It is not without reason that this specialist’s merits include being awarded the “Crystal Lotus” beauty award, which he received after becoming the “Best Plastic Surgeon for Mammoplasty” in 2020.

Along with breast augmentation with implants, Maxim Leonidovich Nesterenko successfully performs other enhancing surgeries on the face and body.

Grigoryants Vladislav Semenovich (@vladislav_grigoryants)

There are whole legends about Vladislav Semenovich! His patients share stories with each other about how this specialist literally saved their appearance by performing complex surgeries on the face and body. There are especially many positive responses from girls who have had rhinoplasty. In this area of plastic surgery, Dr. Grigoryants is indeed one of the best. However, he also does breast surgery superbly, as evidenced by the numerous “before and after” photos on his Instagram profile.

The services of the famous surgeon have been repeatedly awarded at various competitions. One of them is receiving the international Grace Award in the category “Best Plastic Surgeon for Rhinoplasty” (2012).

Siverina Evgenia Alekseevna (@doctor_siverina)

Evgenia Alekseevna’s appointments with patients are scheduled several weeks in advance. However, she is so in love with her profession that she goes beyond working hours and finds free minutes to chat with her subscribers on topics that concern them. Therefore, in her profile, along with traditional photographs of the results of operations, you can find separate publications devoted to various problems of health and appearance.

Over 12 years of practice, Evgeniya Alekseevna Siverina managed to gather quite a number of satisfied patients around her. Almost every publication of hers, whether it is dedicated to breast augmentation, rhinoplasty or intimate plastic surgery, is certainly accompanied by a long thread of comments with thanks.

Melnikov Dmitry Vladimirovich (@drmelnikov)

The best people to tell about a plastic surgeon’s work are his patients. In the case of Dmitry Vladimirovich Melnikov, this is especially true, since thanks to his participation, many women were able to take a fresh look at their appearance.

The specialization of a plastic surgeon covers almost all areas of plastic surgery. Among other things, he achieves amazing results when performing reconstructive surgery on the chest after cancer and trauma.

Among the merits of this master, it is worth noting that he carried out the first breast reconstruction operation in Russia using the innovative SIEA flap technology. Also, at one time, Dmitry Vladimirovich collaborated with the NTV channel and was a leading plastic surgeon as part of the “Russian Beauty” project.

Karapetyan Georgy Eduardovich (@dr.karapetyan)

Doctor of Medical Sciences, author of 14 methods of performing plastic surgeries (has patents), is the chief freelance plastic surgeon of the Ministry of Health of the Krasnoyarsk Territory, advises Roszdravnadzor specialists on plastic surgery, and also conducts active scientific activities.

The total period of his practice is more than 12 years, and Georgy Eduardovich is so in demand that he can perform 2 or more operations a day.

On his Instagram profile, Dr. Karapetyan shares the results of only a small part of his work, posting photos of patients before and after mammoplasty, abdominoplasty, facial plastic surgery (SMAS lifting, eyelid correction, etc.).

Mamedov Rusif Bezhanovich (@dr_rusif_mamedov)

If we touch on the “tricks” in the work of this specialist, then his popularity among the Instagram public is associated with the amazing results that he achieves in lipomodeling operations. A subtle sense of taste, a sharp professional eye - this allows him to manipulate the proportions of the human body with extreme precision and create real plastic masterpieces.

For more than 10 years of practice, Rusif Bezhanovich has performed thousands of operations on the face and body, including: rhinoplasty, breast augmentation with implants, abdominoplasty, endoscopic facelift, blepharoplasty and much more.

Isadibirov Akhmed Rakhmatulaevich (@ahmed_rahmatulaevich_doctor)

This specialist has been in plastic surgery for more than 15 years. He works in all areas of surgical correction of the face and body, but his patients especially praise him for rhinoplasty.

Many years of practice allowed Akhmed Rakhmatulaevich to achieve authority not only among patients, but also among colleagues. It is worth noting that the microblog of this surgeon is closed.

Attracting clients

We will omit technical issues from the description, since enough has been written about them in our blog. At the right time, we will provide a link to relevant material for in-depth study.

The target audience

Who are your clients? In the case we are considering, these are mostly women with good incomes who are dissatisfied with their appearance. Let us note once again that a person who consciously undergoes surgery most likely experiences constant discomfort associated with his appearance.

But let's get back to specifics. We need a female audience subscribed to the accounts of expensive brands, restaurants and other premium segment companies. Which hangs out and celebrates in expensive places.

To collect and segment the audience, we use the SocialKit program for further work with it: Collecting the target audience on Instagram .

Next, we begin to interact with the assembled audience using various automatic activities.

Cheat subscribers

First of all, we launch mass following + mass liking for the collected audience. Bots and fakes are not worth taking for quantity and beautiful numbers, literally at all. Because they will spoil your engagement statistics - they won’t get any likes or comments. Reach and engagement are the keys to success on Instagram.

If, nevertheless, you decide to take a thousand other bots to begin with - so that the audience trusts and subscriptions go easier, then then all this bot splendor will need to be cleared from the account by blocking.

Mass liking

Mass liking can be used not only in conjunction with subscriptions, but also separately to warm up the audience - those who subscribed to you, liked or commented on one of your posts.

Also, with the help of mass liking, it is worth working with the assembled audience in the second round. That is, those who did not subscribe to you after the first subscription and likes, only now instead of subscribing and liking, we put 2 or 3 likes.

More details: How to start mass liking on Instagram

Comments and direct

Another way to refine your audience is through automatic comments . But you need to be very careful with them so as not to incur negativity from users. In general, no “What a wonderful photo!” or “Looks great.”

For private messages, set up an automatic greeting when someone follows you. How to do it? We gather everyone who has subscribed to you and send them a welcome message thanking them for their subscription and asking them to ask any questions they may have (there is no need to immediately send a price list and list of services). After a day, the task is updated, those to whom messages have already been sent are excluded from the list, and sending is enabled for new subscriptions.

More details: How to set up automatic sending of letters to Instagram Direct

Targeting

As for the official advertisement, we have published step-by-step instructions for setting up here . Let's talk about what is worth running in advertising.

Posts with promotions: low price, discount, necessarily limited validity period.

Video: to gather an audience. Make a short video about yourself and your work. With the help of advertising, the video will have many views, and everyone who watched the video will be marked with a retargeting pixel for further processing.

Life hack : Let's return to the point about gathering an audience, supplement your base with those who interacted with your advertising posts - liked or wrote a comment.

Alexander Malakhov

Less popular ( 1,368 followers on Instagram

), but no less beautiful
plastic surgeon Alexander Malakhov
, who can be found by the nickname @malakhov_a

also included in the list of the most fashionable surgeons of our time. The young man does not advertise his age, but looking at him one can assume that he is the same age as Edgar. Work experience - 5 years. Not much to easily surrender to transformation, right? His popularity is more likely due to his appearance than his professional skills; he looks a lot like a model, like a doctor for weeks. Alexander's prices are quite affordable. To come for a consultation you will have to pay only 2,000 rubles, to get rid of excess fat with liposuction - 95,000 rubles, and to change the shape of the nose will cost 180,000 rubles. Compared to prices of Edgar Kaminsky

- these are quite affordable prices. Alexander has a wife and a small 2-year-old daughter. The young man himself is fond of sports and has a perfectly built athletic figure, his wife does not lag behind him.

Content

Photos

What photos should be on your profile: personal photos, photos with clients, photos of results (before and after).

Under no circumstances should you post anything that may cause disgust and will be poorly received by the target audience.

The main difficulty is that most clients will refuse to disclose their identity. Therefore, here you can come up with a cunning move and offer a discount or gift in exchange for a quality review after the provided src=”https://socialkit.ru/img/blog/99/otzyv-hirurg.jpg” class=”aligncenter” width=”915″ height=”592″[/img]

Videos and live broadcasts

In video format, you can answer questions. For example, under some post from a week ago, someone asked a question and you answered there. But who will find this post and look at the comments? Apart from the author of the question, there are only a few. Therefore, you can duplicate the answer in a short video format.

Another option is to specifically create a post to collect all the questions, and then conduct a live broadcast with answers to them. The recording of the live broadcast can be posted in pinned stories.

Stories

Why did stories become so popular, despite the fact that no one believed in them initially? The answer is simple: people want to see behind the scenes of the lives of those they follow. Most often, stars are under the gun, but if we set our sights on promoting a personal brand, then we are also going to become celebrities, only of a local nature.

What to post in stories?

Preparing for surgery, meeting with a client, your vacation, hobbies, etc. Everything related to your personal life and work.

In current stories, as content accumulates, create the following sections:

prices;
reviews;
results;
recordings of broadcasts or answers to questions;
promotions, discounts.

At the same time, keep in mind that the entire visual range must be in the same style.

Text

More texts in the format of reasoning and storytelling. Since we are rocking a personal brand, you should be present in the text to the maximum, this way your expertise will be formed.

Pay attention to what ultimately worries the client - most often for them it is a different sense of themselves and through this perception of the world. Many people want to change to change their lives.

Remember to engage readers in dialogue and try to end most posts with a question addressing your audience.

Edgar Kaminsky

One of these “gods of beauty” is Kiev plastic surgeon
Edgar Kaminsky
. This handsome guy is only 31 years old, but already has an impressive number of advanced training certificates in the field of aesthetic surgery. Now Edgar has his own private clinic in Kyiv.

On Instagram

the young doctor can be found @edgar_kaminskyi

With his subscribers Edgar Kaminsky

shares joint photographs with his wife Slava and two young sons, as well as photographs and even videos of the work process itself, where the doctor conjures the transformation of his patients.
Edgar is a very attractive young man and many incredulous people believe that his appearance is the result of successful plastic surgery, but Edgar denies everything. He got such a face by nature, which cannot be said about his wife. It is immediately clear from the girl that her lips are at least enlarged; perhaps it was her husband who conjured them. The popularity of the doctor ( he has 106 thousand followers on Instagram
) was reflected not only in his recognition on the streets, but also in the price tags for his services. For example, changing the shape of the nose will cost 4,000 euros, and in order to enlarge the breasts you will have to pay as much as 5,000 euros; beauty injections will be cheaper - their price will range from 200 to 400 euros. However, such prices do not make the doctor unattainable, but on the contrary add to his status and make him from the category of “elite doctors”.

Analysis

Of course, you need to analyze your every step.

How high-quality is the audience gathered? What is the conversion from subscription to subscribers? What can be done to improve performance?
Calculate ER , what does engagement mean? How can you improve engagement?
Take a look at your profile statistics and see the days and hours of your subscribers’ most activity - try to post at these times.
Find the most popular profile post? Analyze what allowed you to achieve this? Apply this for new posts.

In more detail: Detailed analysis of an Instagram account

Georgy Chemyanov

Another popular instasurgeon. He can be found on social networks under the nickname @cheymanov

Georgy Chemyanov is a plastic
surgeon
, candidate of medical sciences, member of ROPREX, trained in Sweden, Latvia, Rio de Janeiro, and also in Switzerland. Currently engaged in private practice in Moscow. On his website you can watch a report from an operation to correct the shape of the breast, where the photographs are presented so realistically that it immediately becomes clear what result can be expected and after what time. A breast enlargement from this doctor will cost you 235,000 rubles, and rhinoplasty will cost you 160,000 rubles. Georgy gives the impression of a very serious and experienced surgeon who can really solve many of the aesthetic problems of his patients.

And yet, no matter how good plastic surgeons

, you should resort to interventions only when absolutely necessary, because nothing will look more natural than natural beauty. And as you know, in the modern fashion world, models with a natural appearance are highly valued.

If you are young, fresh and attractive, try yourself in the modeling business, fill out the form and we will definitely call you back!

For the sake of beauty and more: an interview with the chief plastic surgeon of the Siberian Federal District

TOMSK, June 3 – RIA Tomsk. Plastic surgery is not just “beauty surgery”; sometimes it is a chance for a person to return to normal life. The RIA Tomsk journalist asked the chief plastic surgeon of the Siberian Federal District, Professor Alexander Tsukanov, about the most difficult cases in practice, the most popular operations and how to choose a doctor to be sure of your safety.

Tsukanov is the author of 82 scientific publications. Possesses unique technologies in the field of microsurgery, hand surgery, reconstructive surgery, aesthetic surgery of the face, body and limbs. The Department of Reconstructive and Plastic Surgery of the Tomsk Regional Clinical Hospital, which he heads, was included in the top ten best plastic surgery clinics in the Russian Federation according to MIA Rossiya Segodnya. In the spring of 2020, he was appointed chief plastic surgeon of the Siberian Federal District.

Thanks for the rescue

About 10 years ago, a one-year-old girl was put on the operating table. The pit bull terrier bit off the baby's leg. The medical team, led by plastic surgeon Tsukanov, “sewed” the child’s leg for about five hours.

“Now this patient is about 12 years old. When the child grew up, her parents told her about this incident, and she had a desire to say thank you. They recently found me to thank me, it was unexpected and very nice. The girl walks normally, and the consequences of the injury do not affect her life today,” says the doctor.

In 2020, another similar incident occurred: a dog bit off half of a man’s lower lip. He developed a gross defect at the site of the injury. Returning to work - and the man occupies a leadership position - with a disfigured face was problematic.

The surgeons performed several lipofilling sessions on the patient, performed skin grafts, and injected the patient’s own fat tissue into the defect area. As a result, doctors almost completely restored the anatomical shape of the lip. The man returned safely to work and his normal life.

Plastic surgeon of the Tomsk OKB Alexander Tsukanov

According to vital indications

There have been many such complex cases over the 25 years of Professor Tsukanov’s surgical practice.

“It was very difficult to undergo abdominoplasty for a patient from the Kemerovo region with a body weight of 284 kilograms. The man needed the operation for health reasons - he could not move independently and had difficulty breathing. The operation was very complex and lengthy, but we managed to remove a considerable amount of fatty tissue, and this enabled the patient to begin the path to a normal life,” explains the interlocutor.

OKB is the only public hospital in Tomsk where reconstructive and plastic surgeries are performed, including under the compulsory medical insurance policy.

“People who previously remained disabled, with defects that deformed their face and body, causing them chronic discomfort and depression, today, thanks to reconstructive surgery, can receive reconstructive organ replacement surgeries at the highest level, regain self-confidence and live a full life.” , notes the doctor.

Plastic surgery at OKB

Beauty is trending

According to the agency’s interlocutor, aesthetic operations also occupy a significant place in the work of a plastic surgeon. In recent years, the most popular operation among patients has been mammoplasty - breast enlargement or reduction, giving it an aesthetic shape. Moreover, a breast implant and motherhood are compatible today.

Doctors removed half a kilogram of hair from the stomach of a Tomsk resident

Currently, nulliparous girls also have breast implants installed. “Breast replacement allows you to feed your baby. Then, if necessary, the girls come after childbirth to carry out a small correction or replace the implants with a larger volume,” the specialist added.

According to the surgeon, another common operation is blepharoplasty, or eyelid correction. Both 20-year-old and 75-year-old patients undergo this operation. You shouldn’t wait for results the morning after surgery, the doctor points out. In two weeks, maximum swelling and bruising will subside, and the result of the operation can be assessed in about a month.

“Active sports and proper nutrition are associated today with the concept of “quality of life.” This also applies to plastic surgery. Our patients, suddenly looking younger in front of their family and friends, stimulate their desire for transformation. Today, looking good means being in trend,” the professor noted.

Tomsk Design Bureau

Men want to be beautiful too

Men will soon be able to compete with women in beauty and grooming. For example, abdominoplasty today is popular among patients of both sexes. This operation allows you to remove excess subcutaneous fat from the anterior abdominal wall and restore proportions.

Blepharoplasty, facelift and rhinoplasty are also among the most popular surgeries among men.

“We often perform otoplasty - this operation allows us to eliminate protruding ears, model the shape of the ear cartilage, and restore the auricle partially or completely. Such operations are in demand among both children and adults,” the surgeon noted.

Plastic surgeon of the Tomsk OKB Alexander Tsukanov

"Fashion" again

“Is it possible to lose 5-10 centimeters in volume after surgery?” - I ask.

“It can be more than 20 centimeters,” the doctor answers.

According to him, the level of modern surgery in Tomsk - and for this you do not need to go abroad - allows you to “sculpt” the figure anew: adjust the contours of the body and correct defects using the patient’s own fat tissue. This method is called liposculpture.

OKB surgeons saved a Tomsk woman by removing a giant tumor weighing 22 kg

“The volume that the patient ultimately wishes to receive is agreed upon in advance. We cannot remove more than what has been agreed upon. The fat obtained after water-jet liposuction can be immediately used for injection into other areas of the face and body - buttocks, mammary glands, nasolabial folds, cheeks, lips,” explained the doctor.

The doctor clarifies that modern surgical techniques allow patients to undergo better and less traumatic operations than before. And people can go to work already on the third to fifth day after the operation.

“If with mechanical liposuction obvious pain can persist for up to 10 days or more, then with water-jet liposuction a more gentle removal of adipose tissue occurs and, subject to the doctor’s recommendations, the rehabilitation period is only three to five days, the percentage of swelling and bruising is reduced, and the the duration of the operation and the effect of anesthesia,” continues the specialist.

Plastic surgeon of the Tomsk OKB Alexander Tsukanov

How to choose a plastic surgeon

As a rule, patients want to correct age-related or congenital changes in the face, regain a flat stomach and beautiful breasts so that it looks as natural as possible. But there are also people who ask for hyper-correction of their face, chest and buttocks.

“Our main medical principle is to do no harm. I can refuse a patient only in one case - when I see that this method cannot be used, or the patient wants too much change, which may be unsafe for her health. In this situation, I say that I cannot help,” the doctor concluded.

When choosing a plastic surgery clinic, the specialist advises first of all to pay attention to the clinic’s license, the availability of equipment and all services to ensure patient safety. When choosing an operating doctor, you should take into account the availability of certificates, work experience and, of course, familiarize yourself with his portfolio.

Tomsk Design Bureau